Ever wondered who’s doin’ what for some time? Hmmm! Another of those themas speakin’ of which there’s a huge amount of things to be said. Maybe because the days we’re livin’ have led (obliged?) many of us to express ourselves on a whole array of different fronts to run our respective businesses. From DJing to producing, label managing, PRing, writing and eventually webmastering, even though it is reknown that a good DJ doesn’t necessarily make a good producer and vice versa…

 

Of course, we gotta live with our time, but let’s never forget how, despite the unceasing evolution of technology, nuttin’ starts from a simple click. How many are those reactions of people here and there who, despite absolute no knowledge/training and eventually skills, would like to have their own page/blog/website ready to within a 30 seconds time, then figuring they will be the kings of the world the minute after??? For f*** sake, c’mon! This has never been the way this works. And it’s pretty much about the same in regards to every domain, with music being NO exception!!! I mean, everyone can release music on his own nowadays as opposed to recently, but what’s the point doin’ it if there’s nothing behind??? What’s the point havin’ a choon made available on a downloading platform if no one’s never heard of it, beginning with those supposed to spread the word??? And the most ironical side of the things is that a package will first be introduced as a… promo – supposedly then for free, like those little samples of perfume – speakin’ of which the listener X or Y will have to pay even more than for a said commercial release, meanwhile almost nothing will be done… promowise as far as those reputedly in charge of displayin’ the info are concerned…

 

Devotion label head, DJ/producer Ruben Mancias recently mentioned the case, explainin’ how even the DJ’s themselves have ended up losin’ their supposed status as prescriptors. I then let all of you, readers, figuring the nightmare that such a situation can be for the handful of editors remaing on the circuit nowadays, with people eventually not even responding to requests for being provided with the information!!!

 

Yup folks, this is pretty much where we’re at and it’s then no surprising to see so many real talents remaining in the shadow, because of an ever evolving disorganization of the market going close to anarchy. On such circumstances, I can’t hardly help myself wondering what many of those people bein’ responsible of such a situation are gonna do in Miami apart from doin’ not much more than their yearly Me, Myself & I session!!! Not that much to be excited then… MFSB