BREAK THE RULES…
Times change giving birth to new ways of consumption as well as new rules. Not to mention subsequent perceptions far different. I guess that’s the way life goes from a generation to another. Differently said, what we call evolution, although a lot might be said in regards to the latest, supposedly havin’ a positive meaning. 30 years have gone since the disco era, synonymous with eclectism as embodied by people such as Larry Levan, David Mancuso and Frankie Crocker who’ve customized the ears of their contemporaries with a vast array of diverse sounds as long as they obviously had a meaning. Those giving birth to a whole known as dance/club music which was then to be progressively fragmented into as many different niches…
What went wrong last night, could fairly well ask soul diva Millie Jackson. Or should I rather say, what went wrong over the last years? Nothing else but the famous process known as formatization which has had everyone focusing on one specific style/genre, from the media to the DJ’s, from the record companies (most likely the majors) to the producers. This resulting in the fragmentation of the crowd into as many different (micro) niches, eventually firmly opposed to each other. Quite ironical in regards to the idea iself of the mix, with the de facto exclusion of what’s reputedly not fitting on the said formats as a part of the ongoing binarisation process of our environment. With record sales and per extension an economy at a critically low level, no need to say how such a situation has shown its limits, putting us in the obligation to redefine the sense if not the nature of our actions and break the rules of a current system no one is happy with, to the exclusion of the technology manufacturers.
As some of you may have noticed, we’ve already started doin’ a part of our job while broadening our spectrum with the inclusion of a whole bunch of different vibes in addition to the current production. In other words, we’ve gone further… in the mix and it’s just the beginning. Breakin’ the rules, breakin’ the barrers! MFSB
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