IMAGES OF OUR HOUSE…
What’s the purpose of every supposedly reputed media if not to regularly point its fingers on what’s perceived as doin’ both good and bad? And God knows how there are so many things to be said about the situation our whole community is fronting on an everyday basis…
Images of our house… A thema – among the most popular, judging by the hudge amount of those who’ve read our previous editorials of the name in the past – which remains more than ever up to date by the time we speak! As if, taken by some ultimate reflex of survey by all means necessary, most of us had in the mean time forgotten about the essential basis of the running of a venture in our ultra modernized world, and I’m not even speakin’ of its achievement…
Once again comes the same question to mind: Who from the hen and the egg has appeared first??? In other words, is it because media coverage has drastically decreased along the years that PR actions have almost been reduced to zero apart from a handful of professionals, or is it the opposite??? Besides, the result remains the same, with the rare reputedly prescriptors in the middle of an unceasing fight to be provided with the right info at the right time…
Yup, quite ironical nowadays sein’ many people obviously unaware of when not denyin’ the existence of information pools, although bein’ offered always more performant communication tools!!! This resulting in the decrease of a global audience progressively reduced to a handful of DJ’s and their respective fan bases, exactly as opposed to what’s cruelly missing: a mass phenomenon!!!
Need a few illustrations? Okay, let’s go!
- What’s the interest in havin’ DJ’s playin’ all nite long music – unreleased cuts or remixes, advance copies, promos, etc.) that people won’t even be able to find/buy in the next couple of weeks or so, apart from the DJ himself satisfyin’ his own ego while doin’ the do with stuff that no one will be able to play at the same time??? Would it be to say that a DJ X or Y has a bigger sale potential during a set, than a review seen by thousands of people in a week on a dedicated website??? And the same to apply at events such as the WMC, with DJ’s speakin’ to DJ’s meanwhile neglecting the press!!!
- What’s the use of seing labels droppin’ said promos on downloading platforms before they’re even made available – whenever they are!!! - for the rare remaining reputedly specialised media???
- Is it to say that, although livin’ pretty much in a DIY environment for quite some time, anyone can pretend bein’ both at the same time a producer, a promoter, an advertiser, a prescriptor???
I let you all judges as far as those questions are concerned. This said, let’s not be surprised seing our environment collapsing from a year to another with such methods currently applied, seeming more of some amateur thing when so much professionalism remains cruelly needed, explaining why a few producers and structures have made themselves a name when so many remain so desperately in the shadow. MFSB
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